Inuiq: Acting on climate change

Our planet is facing a crucial challenge: the climate emergency

Inuiq supports committed businesses.
Over the past few decades, we have seen an unprecedented surge in global temperatures, with devastating consequences for the environment and for society.

Digital sobriety is a strong commitment to the protection of our planet and its biodiversity.

  • Combustion of fossil fuels such as coal, oil, and natural gas
  • Intensive industrial production
  • Use of motor vehicles powered by fossil fuels
  • Intensive breeding
  • Fertilization practices in the agricultural sector
  • Deforestation
  • Insufficient waste management
  • Uncontrolled heating and cooling in indoor environments

Internet and digital technologies

Digital accessibility innovation involves developing new technological and methodological solutions to ensure that all users, including people with disabilities, can access digital information and services equally and effectively.

Several factors related to the use of digital technology are responsible for this increase:

  • Mass production of computers, smartphones, tablets and other mobile devices
    Extracting the materials and natural resources needed to manufacture these electronic devices requires the opening of mines and intensive extraction practices, with significant environmental and social implications.
  • Installation and operation of global data centers
    Data centers house servers and internet infrastructures, which are essential for maintaining digital life, powering social media, video streaming, corporate and financial data. These structures are very energy-intensive, in particular because of the air or water cooling systems necessary for their proper functioning, which has a significant environmental impact.
  • Expansion of communication networks, with their repeaters and antennas
    These networks are critical to ensuring global connectivity and access to the Internet. The energy consumption associated with these infrastructures is constantly increasing and is proportional to the quantity of data transmitted.
  • Using the Internet for video streaming
    This activity is one of the most energy-intensive due to the large amount of data transmitted. Every time we watch a video online, our device (smartphone, computer, smart TV) needs to download and display a constant flow of information. This requires power, both for the device itself and for the entire network infrastructure (from servers to repeaters, to the home connection).

Inuiq, participating in climate mitigation efforts

Inuiq is committed to doing its part, by providing businesses with the tools and skills they need to integrate sustainability into their digital DNA.

Inuiq promotes radical change, based on a new technological paradigm, focused on sustainability, efficiency and innovation.

In this context, sustainable digital marketing and digital decarbonization represent two fundamental levers for achieving new technological and sustainable balances.integrating sustainability into digital marketing and reduce the environmental footprint of online activities, while supporting business goals.

We take a holistic approach that takes into account all aspects of sustainability, from environmental to social and economic.

We believe that sustainability is not only a cost, but also an opportunity for businesses to improve their image, attract new customers and gain a competitive edge in the market.

The solutions

Consultancy

We analyze the environmental impact of digital activities and develop personalized action plans to reduce the ecological footprint.

Digital decarbonization

We optimize websites, applications, and digital infrastructures to reduce energy consumption and greenhouse gas emissions.

Sustainable digital marketing

We deploy digital campaigns that integrate sustainability principles, from choosing communication channels to creating responsible content.

Sustainable Digital Consultancy

Audit

Analysis and development of a global and sustainable digital approach,

Action plans

Development of personalized and eco-responsible action plans for lea for the company's digital projects.

Optimization

Implementation of concrete solutions to minimize the carbon footprint of digital activity.

Follow-up

Definition of key performance indicators (KPIs) to measure and communicate your sustainability progress.

Accompaniment

Transfer of skills to sustainably integrate responsible digital practices within your company.

Digital decarbonization

Audit

Targeted and proactive in-depth analysis of digital activities and infrastructures.

Decarbonization

Data-driven interventions for the energy efficiency of the digital system.

Measure

Detailed monitoring of performance and environmental impact indicators.

Training

Awareness of the environmental challenges of digital technology and eco-responsibility.

Sustainable digital marketing

Web eco-design

Eco-socio-responsible development and optimization of sites and web pages.

SMO

Design and deployment of sustainable digital marketing campaigns: SEO and SEA.

Email marketing

Optimized design and targeted sending of email and newsletter campaigns.

Content marketing

Realization and optimization of personalized and eco-designed web pages.

Social networks

Management and development of committed digital communities.

image target

Reduce your environmental footprint.

Embrace a sustainable digital transformation for your company.

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